Introduction Professional SEO services now have two jobs, not one: rank your pages in traditional results, and earn a citation inside the AI-generated answer that often sits above those results. An agency still selling you only the first job is solving last decade's problem. That's the direct answer; the rest of this article is about what "beating AI Overviews" actually requires in practice. SEO Isn't Dying — The Click Just Moved Rankings can hold steady while traffic quietly